Jim Richard

Senior Vice President of Sales and Chief Commercial Officer

Jim is responsible for the LALA U.S. sales team, client development, broker management, go-to-market work, sales planning, category management and insights, trade spending/promotional development, pricing, sales, financial planning and the important cross functional commercialization partnership work.

Prior to LALA U.S., Jim served in several executive leadership roles at PepsiCo, Pepsi Cola USA, Pepsi Bottling Group, PepsiCo Warehouse Sales (Quaker, Tropicana, Gatorade), Quaker Foods North America, Reebok International, Coca-Cola USA and Procter & Gamble.

Jim has a Bachelor of Science in Business Administration from the University of Minnesota Carlson School of Management and completed the University of Chicago Executive Development Program.