Shaun Nichols currently serves as CEO LALA U.S. Shaun focuses her expertise on growing profitable brands that people love with an energetic approach similar to that of a start up business. Her passions lie in building a dynamic culture and a strong, talented Team. She’s had an extensive marketing career developing a diverse skill set including brand management, digital/social marketing, creative development, restaurant marketing, in a wide variety of categories including CPG and food service. Before joining LALA U.S., she worked in the direct to consumer and the food services/restaurant business as a consultant for 2 years and at Dr Pepper Snapple Group for 19 years. Shaun holds a Bachelor’s degree from Texas Christian University in Advertising, TV Production and Broadcast Journalism.