Steve Yarbrough

Vice President of Sales


Steve Yarbrough joined LALA U.S. in November 2017 as Vice President, Sales.  He oversees all LALA sales activity across the Mass, Food, Club & Convenience channels.

Steve served as Vice President, U.S. Retail Sales & Customer Development for Mead Johnson Nutrition from 2009-2017.  In this capacity, he led the U.S. retail sales force and the Trade Marketing, Category Management and Retail Excellence functions.  Mead Johnson is a $1 billion (U.S.) leading company marketed under the Enfamil family of products.

Prior to joining Mead Johnson, Steve was Director, Customer Development with Procter and Gamble where he served as the organizational integration lead upon P&G’s acquisition of Gillette.  At Gillette, Steve was Vice President, Global Walmart; managing Gillette’s $1.5 billion Walmart business.  Prior, Steve was Vice President, Customer Development overseeing Centers of Excellence for Customer Strategy, Retail Innovation, Category Management and Trade Relations.

Steve began his career with Duracell where he spent 11 years working in roles with increasing responsibilities in field sales and key account management across multiple channels of trade throughout North America.

Steve has served on the Enactus U.S. Advisory Board, the Grocery Manufacturer Association’s Sales Committee, and as Corporate Champion for The Network of Executive Women (NEW).

Steve holds a bachelor’s degree in Marketing from University of Tennessee, Knoxville.